Monday, February 23, 2009

Tropicana's Old Packaging Is New Again

No doubt you've heard a lot about Tropicana's new packaging—and much of it not very good. It seemed as though much of the design community was less than impressed with the new packaging. Well, it appears as if designers weren't the only ones unhappy with it, as Tropicana's parent company is going back to the original design: ie the straw in the orange.
I would venture a guess that not only were consumers unhappy with the new design, but that as a result they weren't buying the product. No doubt design can help or hinder the bottom-line.
Via the New York Times

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