Friday, July 18, 2014

Workshop: Art and Science of Label Typography

TypeEd, the Los Angeles-based program of typography and typesetting courses for the creative community, is equipping designers with the skills to create effective visual communications. In an upcoming workshop called “Whisky Type,” students will learn informative and eye-catching label design using typographic hierarchy and effective use of negative space. The eight-hour intensive will take place on August 16 at the Chapman University in Orange, California.

Instructor Michael Stinson will discuss the basic elements and construction of a whisky label, review existing label examples, how to organize information, and approach a label design in both traditional and contemporary styles.

“Typography is a skill of reasoning, knowledge, patience and experience, and one that produces work expressing ideas with more clarity than any other design discipline,” stated Stinson. “This workshop will provide practical skills to help designers learn how to create effective hierarchy and how to think in systems that speak to target audiences from the shelf.”

For more information, or to register for AIGA OC Whisky Type, visit

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